The project logo is an adaptation of a carving, by an unknown Canadian soldier, into the walls of a tunnel below Vimy Ridge, France. Carved during the battle for Vimy Ridge in July 1917, it is not known what the 'V' is meant to represent. It could be Vimy or Victory or it could be the soldier's initial or perhaps it stood for his hometown of Vancouver, Victoria, Vegreville, Victoriaville, Vernon, Vulcan or any of dozens of hometowns in Canada. It could be a regiment or battalion number.

We will never know.